Esther Curtis of The Ecommerce Boutique helps clients get higher conversion rates

Describe your business in a few words:

I am from New York, a mom of 4, and a new entrepreneur. I am a Brand and Web Designer for Product-Based Businesses of The Ecommerce Boutique. I help product-based business owners increase their conversion rates so they don’t have to waste time trying to figure it out for themselves. My signature process, Clarify and Convert, helps my clients get clear about what they are selling and to who they are selling. A strategy is then put in place to achieve better conversion.

What was your background prior to starting your own business?

Senior Web Producer at Ann Inc.

Did you always know you wanted to be an entrepreneur?

I realized I like to have more control over my work life: from working on dream projects, to collaborating with dream clients.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My marketing strategy was to post to as many platforms as possible and see what sticks. It’s working slowly but has to keep showing up.

What is the accomplishment you are the most proud of to date?

Finding my passion along the way. I started doing odd web jobs; then, I realized I loved Shopify. Then, I realized I love Branding and Strategy, as well. Now I’m overjoyed with my work and love what I do. 

Do you believe in work/life balance? What are some of your best tips?

Don’t take on every project, only take on aligned projects. I like to work on 1 project at a time so I can give my all to it. I also plan out projects so that I’m not working on the weekends. 

What have you achieved recently that you’d like to celebrate with our community?

I have finally scored my dream project. The client wanted Strategy, Branding, and Shopify Store set up. I am loving every minute of it, and I get to show my expertise and guide the project.

What’s next for your business? What can we expect to see over the next few years?

I created a Clarify and Convert Framework to help my clients get higher conversion rates. I would love to create more case studies to demonstrate the great results I can give.

What excites you about being an Entreprenista League member?

Connecting and collaborating with like-minded women.