Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Copy of Website Header Template (4)

Describe your business in a few words:

I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more.

What was your background prior to starting your own business?

Prior to founding Kula Inc., I spent more than 10 years as a marketing professional. I worked with brands in the technology space, as well as in the consumer packaged goods industry, focusing on building strategy, brand loyalty, and business growth.

Did you always know you wanted to be an entrepreneur?

No, in fact, this is one thing I always thought I never wanted to do but it has been the best decision for myself

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

When we first launched we focused solely on building our following on Instagram. With the need to fit within the IG algorithm, not getting the reach we needed, and not having marketing dollars, we realized we needed to shift our strategy a bit. We are still primarily focused on Instagram since that is where our target consumer lives, but we are now building out our strategy to get reach on other platforms. We are launching our podcast “Kula Conversations” and we are creating more and more content for our blog, and shifted efforts to do more PR outreach.

What is the accomplishment you are the most proud of to date?

Taking the leap to launch a podcast. It is completely outside my comfort zone and a big project to take on. One of the most unexpected things from being an entrepreneur is constantly learning that I am stronger and more capable than I think and that often comes when I decide to do something completely new outside my comfort zone.

Do you believe in work/life balance? What are some of your best tips?

Yes and no. I do not think you can ever really achieve a perfect sense of work-life balance but you can and should try to create your best version. It is always fluid. Some weeks are better than others and the pressure to feel like you need to be able to constantly find the perfect balance is really harmful mentally. You always feel like you are not doing enough. Speaking for myself, especially as a mom, I always feel guilty I am not spending enough time with my family when I am working, and vice versa. The best thing that has worked for me was creating a formal schedule in google calendar that both my husband and I agreed on and feel good about. Every week, I have designated work hours, family time, me time, and time with my husband. There is no confusion on what I should be spending my time doing and it has actually helped me prioritize self-care.

What have you achieved recently that you’d like to celebrate with our community?

The launch of our website. We spent a lot of time and effort upfront really talking through our branding. What did we want our moms to feel when they come to Kula? What did we want to be and not want to be? We worked tirelessly to get our brand voice, design, and values extremely clear at the upfront. This was extremely helpful in getting both me and co-founder aligned and also giving us guidance for future decisions. Launching our website was the final production to pull all of it together to give our consumers the right experience. I am really proud we took the time to do this and seeing it all come together to represent what Kula is today is very rewarding.

What’s next for your business? What can we expect to see over the next few years?

We are starting to hone in even more on our specific niche. We are doubling down on women-led businesses and businesses that are targeting female consumers. We’re starting to say a lot more that doesn’t align to our belief systems, and that’s an exciting place to be. We’re producing work that makes us proud.

What excites you about being an Entreprenista League member?

Meeting and working with all the amazing women here reminds me that I am also strong and capable of achieving my dreams. Entreprenista is the first networking group I have been a part of where I truly feel supported, not only by the support tools available but also by the other entrepreneurs I have met. I have made genuine connections and friendships I never expected.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Katia Conte Honors Daughter’s Legacy with Childhood Cancer Nonprofit

Hi, Katia! Please share a brief introduction about yourself and your business: My name is Katia Conte, and I am the President/Co-Founder of the Daniela Conte Foundation. Our nonprofit organization is a beacon of hope for families battling pediatric cancer. Founded in 2020, our mission is deeply rooted in the memory of my daughter, Daniela,…

Kristen Chimack Provides Real-World Coaching for Success

Hi, Kristen! Please share a brief introduction about yourself and your business: Hi, I’m Kristen. After a 30-year stint in corporate America, culminating in a whirlwind four years leading the public relations department at a Fortune 40 organization, I decided it was time to hang up my corporate hat and chase my true passions. In…

How Dr. Sophia Yen is Transforming and Investing in Women’s Health with Pandia Health

“One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It’s about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health,…

Amy Rees Celebrates Solidarity With Personality Plates

Hi, Amy! Please share a brief introduction about yourself and your business: Hi, I’m Amy. Women are at the heart of Personality Plates because I could not have gotten through my difficult divorces and heartbreak without my friends and chosen sisters. I couldn’t have raised my daughters as the strong, independent young ladies they are…

How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader

“Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That’s how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themselves and…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

Logan Rae on Her Journey to Founding a Digital Marketing Agency

Hi, Logan. Please share a brief introduction about yourself and your business: I’m Logan Rae, I’m 29 years old and Founder & CEO of Argon Agency. Who are your customers? Mid-size businesses mostly in the behavioral healthcare field. What made you take the leap to start your own business? I had done entrepreneurship once before…

Jennifer Jank on Helping Entrepreneurs Reclaim Their Time and Energy

Hi, Jennifer! Please share a brief introduction about yourself and your business: Jennifer Jank (JJ) is a productivity consultant helping business owners make more profit in less time and with better systems. Her goal is to help entrepreneurs, especially women, reclaim their time, energy, and attention away from busyness and towards joy… without sacrificing profits.…

How to Make an Impact as a Podcast Guest with Patrice Poltzer

“We’re being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who’s listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can’t think of that, then you don’t…

Andrea TheoJohn Helps Clients Grow and Market Their Brands

Hi, Andrea! Please share a brief introduction about yourself and your business: Andrea TheoJohn, MBA is a marketing and branding professional with over 15 years of global and corporate experience. She’s managed over 70 brand professionals in 17 different countries, handled the branding and communications efforts for 160M Euro M&A ventures and now brings that…

How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital

“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn’t still be standing today.” In this episode of Entreprenista, we…

Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…