Broadway to Direct Sales with Theda Blackwood

Ever thought about entering the world of direct sales? Why or why not? Entering this kind of industry can be quite daunting but how would you feel if you heard about all of its success stories? If you learned about the women who are thriving in the world of direct sales?

This episode’s guest, Theda Blackwood exemplifies what it means to be successful in the direct sales industry. Fueled by inspiration brought on by her mom, Theda has built three multi-million dollar businesses, the third, and most recent, being Theorem Method, a line of bespoke hair care products. Join us as we talk to Theda about her early aspirations, her experience on Broadway at an young age, the development of her career, and the most valuable lessons she’s learnt along the way. 

“When you are buying products from a woman in this industry, you’re helping put her kids through dance class, you’re helping her, you know, maybe put gas in her car or food on her table.”  – Theda Blackwood

This week on Startups in Stilettos:

• How Theda’s background in musical theater helped prepare her for her future career (3:42)
• Theda’s experience at her first direct sales company (5:17)
• How Theda transitioned from home decor to jewelry (6:26)
• Why Theda chose her particular career path (7:09)
• Why Theda believes the direct sales industry offers great opportunities for women (10:05)
• Theda’s advice for women who are apprehensive about starting a business (12:58)
• The revenue potential for someone working in direct sales (13:43)
• Jessica and Stephanie’s advice for Theda for making her brand more recognizable (15:58)

Resources Mentioned:

• The Entreprenista League
• Entrepreneur Press
• Socialfly

Our Favorite Quotes:

• “I really feel like what I’m in is the women’s confidence business.” – Theda Blackwood
• “We, as women, we sell stuff all the time. We are sharing, we are influencing.” – Theda Blackwood
• “I think the more we learn about the product or service that we have to offer, we can share that knowledge with people.”

Connect with Theda Blackwood:

• The Theorem Method
• The Theorem Method on Instagram
• The Theorem Method on Facebook
• Theda Blackwood on LinkedIn
• Theda Blackwood on Twitter
• Theda Blackwood on Instagram

Connect with your Startups in Stilettos hosts:

• Stephanie Cartin on Instagram
• Stephanie Cartin on LinkedIn
• Jessica Abo on Instagram
• Jessica Abo on LinkedIn
• Learn more about Jessica Abo here

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