Big Squeeze with Brittany Driscoll of Squeeze

Brittany Driscoll graduated with a BA in Communications  from Loyola Marymount University before starting her career in marketing and advertising. She went on to work for a number of Fortune 500 brands, including Disney and Hilton, before starting as the Director of Marketing at Drybar, and then eventually deciding to start her own massage business, Squeeze.  Squeeze is the answer for those looking for a feel-good massage experience with only mediocre discount establishments or overpriced spas to choose from.

In this episode, Brittany breaks down what led to her business inspiration and what it’s been like to build a business from the ground-up. She walks us through the process of creating Squeeze and sheds some helpful insights along the way.

“What are our values? What do we stand for? How do we want people to feel? Not only from a guest standpoint, but also from an employee standpoint. That’s a big part of our business at Squeeze. I always like to say we’re in the people industry and not the service industry. And so we just place a lot of emphasis on really how we make people feel.” – Brittany Driscoll

This week on Startups in Stilettos:

• How Brittany and her partners came up with the idea for Squeeze (1:38)
• Some of the first steps Brittany and her partners took towards starting their business (3:07)
• Brittany’s approach to branding Squeeze (5:38)
• How long it took to get Squeeze up and running (7:11)
• Why Brittany and her partners chose to franchise Squeeze (9:33)
• Squeeze’s strategy for finding operating partners (11:12)
• Stephanie’s advice for Brittany on reaching out to influencers as a small brand without big dollars (15:18)
• Jessica’s advice for Brittany for being on broadcast television (17:32)

Resources Mentioned:

• Squeeze Franchising 

Our Favorite Quotes:

• “Buying into a franchise is choosing to join a system that aligns with your values and offers a service or a product that you align with.” – Brittany Driscoll
• “This is my first year entrepreneurial venture. And I always like to say it’s been overwhelming and exhausting, but mostly liberating. And so I really just loved the idea of creating a feel good brand that other people could bring to their community and have that same experience.” – Brittany Driscoll 

Connect with Brittany Driscoll:

• Squeeze on Instagram
• Squeeze’s website
• Brittany Driscoll on Instagram
• Brittany Driscoll on LinkedIn
  

Connect with your Startups in Stilettos hosts:

• Stephanie Cartin on Instagram
• Stephanie Cartin on LinkedIn
• Jessica Abo on Instagram
• Jessica Abo on LinkedIn
• Learn more about Jessica Abo here

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