Nicole Pearl Kaplan on How She Created a Business that Provides Her Clients Insights, Strategies and Personalized guidance

Feature-Graphics-28

Hi Nicole Pearl! Please share a brief introduction about yourself and your business:

Hi! I’m a PR & Media consultant who helps small business founders get noticed, grow their brand awareness and become a household name. When the pandemic hit, I heard a lot of people asking how to get featured, and I heard a lot of “experts” respond with bogus information that would cost you a lot of money. I knew I could do better, and I quickly realized that my 25 years of expertise as a national magazine editor turned TV beauty expert was the answer. I’m spilling the secrets that only a journalist would know like how to position and pitch your brand to get an editor’s attention. I’m giving you access to my inner media circle, and I’m teaching you the same method I used to book myself on national shows like TODAY and Extra TV — no publicist required. To learn more, check out my site here!

So Nicole Pearl, what excites you about being an Entreprenista League member?

I love that my network can expand beyond where I live, and that I can connect with all different types of entrepreneurs, which opens the doors to so many different opportunities.

Deciding to start a business of your own can be scary! What made you take the leap to start your own business?

I noticed a huge white space when it came to getting your business out there. You could either spend money on marketing or PR. What if you had an amazing business, but didn’t have the budget to invest in either? They’re expensive! I wanted to even the playing field and knew that it’d be an even bigger advantage for small businesses to learn the insider tips and strategies to land publicity and partnerships directly from me — a media insider.

What was your background prior to starting your own business?

I’m a former national magazine editor turned TV beauty, style and lifestyle contributor aka The Beauty Girl.

How did you find your path to Entrepreneurship?

A series of what I considered to be unfortunate events, which started with the magazine I worked at folding, led to my entrepreneurial journey. Now I’m so glad it all happened because it was the push to start my personal brand that I never knew I needed!

Take us back to when you first launched your business, what was your marketing strategy to get the word out about your new biz?

During the pandemic, I established myself as a PR & Media expert on the social audio app Clubhouse. I kept hearing small biz founders share the same frustrations about wanting to get publicity and not knowing how to do that. Being that I’ve been a national magazine editor who turned myself into a go-to beauty expert on TV, I knew I was holding all of the strategies and methods they were seeking. So, the next day I announced on the app that I’m a Small Business PR & Media consultant teaching you how to get visibility without having to pay a publicist, and I had my first client within 48 hours. I’ve worked with all types of entrepreneurs such as realtors, beauty brand founders, salon owners, healers, authors, fashion stylists, independent publicists and more.

Entrepreneurship is not always easy. What is the biggest challenge you have encountered along the way and what did you learn from it?

There are so many! There are 100 things I want to do, but I have to keep focused on one day at a time otherwise I can get lost in the overwhelm and am not productive. Another challenge is imposter syndrome. It’s not about my talent when it comes to being a coach. It’s more about seeing other people look as though they’re moving mountains in their sleep. One of my brand values is transparency, so I’m honest with my community if/when I’m facing a certain challenge about running my business. I won’t create an illusion of reality on social media, and I’ve actually found that my community appreciates my honesty because many of them can relate, and this keeps me grounded and confident in my mission.

What is the accomplishment you are the most proud of to date?

The feedback I get from my clients is how I measure my success. It’s not about the big, shiny accolades for me. Of course, that’s nice and great for promoting yourself, but my validation comes from the results my clients get from working with me. This includes getting on TV, being featured in national magazines, landing partnerships with national retailers, and more.

We all want to believe in work/life balance. It sounds nice doesn’t it? But do you actually believe in work/life balance and have any tips?

I do in theory, but I think the idea of promoting this can actually makes you feel more stressed. It’s really hard to achieve, and if you aren’t in a position where you do have a good work/life balance, then you’re left feeling like you’re coming up short in that area.

Learning from other entreprenistas is so important. What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I’ve actually been patient with my journey. I’d been trying to figure out “What’s Next?” for awhile. I even spoke with other industry friends about ideas for podcasts and such, but nothing really felt right. As soon as I realized that my expertise was the “thing” so many people were missing, it wasn’t like I had to write a business plan or anything. I just had to do it! I had to provide the insights, strategies and personalized guidance that you can’t find on a google search. Because that’s what’s gonna get the ball rolling. So I went full-steam ahead without having all of my ducks in a row. My website didn’t come until weeks later, and no one cared. I’d rather be able to walk the walk rather than perfect my “sell” and not be able to deliver the goods.

Nicole Pearl, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

It’s an interesting question because when I started my personal brand, The Beauty Girl, that part of my business was all about ME. I got myself featured on national and regional TV, I landed speaking engagements for fortune 500 companies, and I was even was on an episode of reality TV as The Beauty Girl. What I love about my PR & Media consulting business is that it’s not about me. I’m now the behind-the-scenes person helping others accomplish their own business milestones.

What’s next for your business? What can we expect to see over the next few years?

I want to continue to help more small businesses and creative entrepreneurs!

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Katia Conte Honors Daughter’s Legacy with Childhood Cancer Nonprofit

Hi, Katia! Please share a brief introduction about yourself and your business: My name is Katia Conte, and I am the President/Co-Founder of the Daniela Conte Foundation. Our nonprofit organization is a beacon of hope for families battling pediatric cancer. Founded in 2020, our mission is deeply rooted in the memory of my daughter, Daniela,…

Kristen Chimack Provides Real-World Coaching for Success

Hi, Kristen! Please share a brief introduction about yourself and your business: Hi, I’m Kristen. After a 30-year stint in corporate America, culminating in a whirlwind four years leading the public relations department at a Fortune 40 organization, I decided it was time to hang up my corporate hat and chase my true passions. In…

How Dr. Sophia Yen is Transforming and Investing in Women’s Health with Pandia Health

“One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It’s about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health,…

Amy Rees Celebrates Solidarity With Personality Plates

Hi, Amy! Please share a brief introduction about yourself and your business: Hi, I’m Amy. Women are at the heart of Personality Plates because I could not have gotten through my difficult divorces and heartbreak without my friends and chosen sisters. I couldn’t have raised my daughters as the strong, independent young ladies they are…

How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader

“Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That’s how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themselves and…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

Logan Rae on Her Journey to Founding a Digital Marketing Agency

Hi, Logan. Please share a brief introduction about yourself and your business: I’m Logan Rae, I’m 29 years old and Founder & CEO of Argon Agency. Who are your customers? Mid-size businesses mostly in the behavioral healthcare field. What made you take the leap to start your own business? I had done entrepreneurship once before…

Jennifer Jank on Helping Entrepreneurs Reclaim Their Time and Energy

Hi, Jennifer! Please share a brief introduction about yourself and your business: Jennifer Jank (JJ) is a productivity consultant helping business owners make more profit in less time and with better systems. Her goal is to help entrepreneurs, especially women, reclaim their time, energy, and attention away from busyness and towards joy… without sacrificing profits.…

How to Make an Impact as a Podcast Guest with Patrice Poltzer

“We’re being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who’s listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can’t think of that, then you don’t…

Andrea TheoJohn Helps Clients Grow and Market Their Brands

Hi, Andrea! Please share a brief introduction about yourself and your business: Andrea TheoJohn, MBA is a marketing and branding professional with over 15 years of global and corporate experience. She’s managed over 70 brand professionals in 17 different countries, handled the branding and communications efforts for 160M Euro M&A ventures and now brings that…

How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital

“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn’t still be standing today.” In this episode of Entreprenista, we…

Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…