How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don’t want to take a risk; risk-aware means you’re willing to take it if you understand it.” – Sallie Krawcheck

Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie’s leadership, Ellevest has achieved remarkable milestones, including managing over $1.8 billion in assets and fostering a vibrant community of 3 million members​. Before this success, Sallie was the head of Bank of America’s Global Wealth and Investment Management division. In this episode of Entreprenista, Sallie shares with us her iconic yet unconventional journey from aspiring to be a princess to making a significant impact on Wall Street, and eventually becoming a successful entrepreneur. Sallie candidly discusses her initial struggles and biases faced in the male-dominated world of investment banking. Despite overt sexism and many challenges faced, her dedication to women’s financial empowerment remains unwavering, and she continues to inspire and lead initiatives aimed at helping women reach their financial and professional goals​​. tune in to this value-packed episode with Sallie Krawcheck of Ellevest to hear more about her journey from Wall Street to Ellevest!

We talk about: 

• Perseverance and endurance when seeking goals 
• Leveraging a journalism background and analytical skills to excel 
• Leading major companies like Merrill Lynch and Smith Barney
• The importance of networking and warm introductions  
• Seeking investors who align with your vision 
• The necessity for financial education and empowerment amongst women 
• Startup mistakes and growth strategies 
• Finding a co-founder and structuring roles and responsibilities 
• Gender differences in investing and curating a personalized approach 
• Financial control and decision-making in relationships 
• Financial wellness and raising capital for women  

Connect with Sallie:

• Ellevest 
  • Use code “ENTREPRENISTA” for one free month of Ellevest’s investing tools and financial planning services
• Ellevest on Instagram
• Sallie on Linkedin
• Sallie on Instagram

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