Sharon Price John on Leading with Heart at Build-A-Bear Workshop

“It’s magical to be of service.” – Sharon Price John

In this incredibly motivating episode of Entreprenista, we’re joined by Sharon Price John, the transformative CEO and President of Build-A-Bear Workshop. Under Sharon’s visionary leadership, this iconic brand has undergone a remarkable transformation, redefining the retail experience for millions. Her journey, a blend of creativity and strategic insight, has reshaped Build-A-Bear into a dynamic player in the retail industry. Sharon’s career is a roadmap of success through resilience and curiosity, starting with her unique fusion of art and psychology in advertising, leading to her major role in brand management and marketing. At Build-A-Bear, she has not just led the company but reinvented it, implementing innovative retail marketing strategies that resonate deeply with children and parents. Tune in as we explore her approach to understanding customer psychology and delivering immersive retail experiences that evolve as we evolve. We also discuss topics from her book “Stories and Heart”, how she channels her passion for personal development through mentorship, and so much more.

We talk about: 

• Building a value system 
• Sharon’s career path and the journey to Build-A-Bear 
• The tipping point for most entrepreneurs before ultimately investing in themselves 
• Learning and moving forward from failure 
• Preserving the culture and spirit of Build-A-Bear 
• Changing the business model and not upending the culture of the company 
• Change management 
• Effectively marketing to both parents and kids

Connect with Sharon:

• Sharon on Linkedin 
• Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love 
• Build-A-Bear Workshop

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