Christina Nicholson on Her Modern Marketing Agency, Media Maven

[Template] Website Member Feature Banner (1)

Hi, Christina! Please share a brief introduction about yourself and your business:

I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and reporter for more than 10 years. My all-female team are former journalists. I’ve written a book, hosted a podcast, and delivered a weekly newsletter to business owners and chief marketing officers – all under the name Become a Media Maven. I enjoy spending time with my husband and three young children in South Florida. You can follow along with our adventures on my lifestyle blog Christina All Day and on social media where I’m active daily (when I’m not reading a book).

What excites you about being an Entreprenista League member?

I am excited to make connections that will help all of us hit our goals.

What made you take the leap to start your own business?

I wanted a flexible schedule and the only way to get it was to be my own boss and call the shots.

Independence is a great part of entrepreneurship! Did you always know you wanted to be an entrepreneur?

No! I never wanted to be an entrepreneur. I just got to the point where there was no other way to give myself what I wanted. I became a business owner due to lack of options and I wouldn’t have it any other way now.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I treated myself as my own client. Since I’m in marketing, I practiced what I preached. I was a guest on podcasts, contributed to online outlets, and created thought-provoking content consistently.

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge was letting go of control and building a team. It was a hard thing to do, but once I did it, I couldn’t get enough!

What is the accomplishment you are the most proud of to date?

I am most proud of my team and the retention rate. When you treat people around you well, they do good work and stick around to enjoy what they’re doing.

Do you believe in work/life balance? What are some of your best tips?

I sure do. When you feel like it’s too much, take a step back. Most of us aren’t saving lives, so let’s remember to enjoy the journey and not worry so much about getting to the finish line…and when you get there, don’t move it. Celebrate.

We all need to celebrate our wins! What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I wish I knew the importance of focusing on just one thing and doing that one thing well. Strategy is a word that is often overused and it is something that is crucial to seeing success.

What have you achieved recently that you’d like to celebrate with our community?

I just published my first book, Become a Media Maven, and it became an Amazon best seller.

Amazing, Christina! We’re super proud. What’s next for your business? What can we expect to see over the next few years?

I’m spending a lot of time with the amazing crew at Star Entertainment as we produce the new series Health Uncensored! with Dr. Drew. It airs on Fox Business Network.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Katia Conte Honors Daughter’s Legacy with Childhood Cancer Nonprofit

Hi, Katia! Please share a brief introduction about yourself and your business: My name is Katia Conte, and I am the President/Co-Founder of the Daniela Conte Foundation. Our nonprofit organization is a beacon of hope for families battling pediatric cancer. Founded in 2020, our mission is deeply rooted in the memory of my daughter, Daniela,…

Kristen Chimack Provides Real-World Coaching for Success

Hi, Kristen! Please share a brief introduction about yourself and your business: Hi, I’m Kristen. After a 30-year stint in corporate America, culminating in a whirlwind four years leading the public relations department at a Fortune 40 organization, I decided it was time to hang up my corporate hat and chase my true passions. In…

How Dr. Sophia Yen is Transforming and Investing in Women’s Health with Pandia Health

“One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It’s about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health,…

Amy Rees Celebrates Solidarity With Personality Plates

Hi, Amy! Please share a brief introduction about yourself and your business: Hi, I’m Amy. Women are at the heart of Personality Plates because I could not have gotten through my difficult divorces and heartbreak without my friends and chosen sisters. I couldn’t have raised my daughters as the strong, independent young ladies they are…

How Julia Haart Reinvented Her Life at 42 from Restrictive Upbringing to Fashion Leader

“Ignorance, people, is good! Jump in. Enjoy it. Ask the questions. Study. Learn. Be an eternal student. That’s how you succeed.” In this episode of Entreprenista, we sat down with Julia Haart, the founder of +Body by Julia Haart, a body-positive, technologically advanced shapewear brand that aims to empower women to unapologetically express themselves and…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

Logan Rae on Her Journey to Founding a Digital Marketing Agency

Hi, Logan. Please share a brief introduction about yourself and your business: I’m Logan Rae, I’m 29 years old and Founder & CEO of Argon Agency. Who are your customers? Mid-size businesses mostly in the behavioral healthcare field. What made you take the leap to start your own business? I had done entrepreneurship once before…

Jennifer Jank on Helping Entrepreneurs Reclaim Their Time and Energy

Hi, Jennifer! Please share a brief introduction about yourself and your business: Jennifer Jank (JJ) is a productivity consultant helping business owners make more profit in less time and with better systems. Her goal is to help entrepreneurs, especially women, reclaim their time, energy, and attention away from busyness and towards joy… without sacrificing profits.…

How to Make an Impact as a Podcast Guest with Patrice Poltzer

“We’re being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who’s listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can’t think of that, then you don’t…

Andrea TheoJohn Helps Clients Grow and Market Their Brands

Hi, Andrea! Please share a brief introduction about yourself and your business: Andrea TheoJohn, MBA is a marketing and branding professional with over 15 years of global and corporate experience. She’s managed over 70 brand professionals in 17 different countries, handled the branding and communications efforts for 160M Euro M&A ventures and now brings that…

How Laurel Mintz Is Empowering Diverse Leaders in Venture Capital

“We transitioned almost everyone out of the company and really flipped the entire company around. It was one of the most painful few months of my entire career, but also one of the most impactful. And if we had not done that, we probably wouldn’t still be standing today.” In this episode of Entreprenista, we…

Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…